End-of-season sales aren’t just a great opportunity to grab bargains—they’re a strategic way to build a wardrobe you love without breaking the bank. As winter winds down, savvy shoppers know it’s the perfect time to snap up quality pieces at a fraction of the price.

At Myer Street Fashion, our winter clearance is in full swing—and whether you’re shopping online or browsing in-store in Lakes Entrance, here’s how to shop smart and save big during the sales.

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Winter fashion often means investing in beautiful fabrics: wool coats, cosy knits, suede boots, and structured tailoring. But without proper care, these seasonal favourites can quickly lose their charm. The good news? With a few simple habits, you can extend the life of your winter wardrobe and protect your investment.

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Winter dressing can be tricky—especially when your day includes everything from work meetings to after-hours drinks. But with the right pieces and styling tricks, it’s easy to put together outfits that transition effortlessly from day to night.

At Myer Street Fashion, we’re all about fashion that works for your real life. Here's how to take your winter wardrobe from sun-up to sundown without needing a full outfit change.

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A winter getaway—whether to a cozy mountain cabin, a boutique coastal stay, or a regional food and wine trail—deserves a wardrobe that balances warmth, comfort, and effortless style. But with limited suitcase space and unpredictable weather, packing can quickly become overwhelming.

At Myer Street Fashion, we’ve curated the ultimate winter travel packing guide to help you feel prepared, stylish, and snug for your next weekend escape.

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Winter style isn’t just about warm coats and chunky knits—it’s the accessories that truly pull your look together. From cosy scarves to statement boots, the right winter accessories don’t just keep you warm, they take your outfit to the next level.

Whether you're dressing for a crisp day in Lakes Entrance or a chilly evening event, Myer Street Fashion has the must-have accessories to elevate your look this winter.

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Knitwear is the cornerstone of winter fashion—and with good reason. It’s warm, comfortable, and endlessly versatile. Whether you're heading to the office, lounging at home, or heading out for brunch with friends, the right knitwear pieces can work for any setting.

At Myer Street Fashion, we believe every great winter wardrobe starts with stylish, functional knits. Here's how to wear them for both work and weekend without sacrificing comfort or style.

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Winter doesn’t have to be all black and grey. This season, rich, warm hues and fresh colour combinations are taking centre stage in winter fashion. From earthy neutrals to bold jewel tones, choosing the right palette can add energy and elegance to your cold-weather wardrobe.

Here are the must-have winter colours for 2025—and how to wear them.

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Layering in winter isn’t just about piling on clothes to stay warm—it’s an art form. The goal is to create stylish, flattering outfits that offer both insulation and elegance. Whether you're battling early-morning chills or navigating unpredictable weather, smart layering ensures you're warm and chic.

Here are expert tips from Myer Street Fashion to help you layer like a pro without looking bulky or feeling uncomfortable.

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Winter in Australia doesn’t always mean snow and sub-zero temps—but it does call for thoughtful layering, versatile staples, and pieces that keep you warm and stylish. Whether you’re braving chilly mornings in Southern Australia, strolling seaside in Lakes Entrance, or heading out to an alpine retreat, a well-curated winter wardrobe is essential.

Here are the top 10 winter wardrobe essentials for 2025, curated by the team at Myer Street Fashion, to keep you cosy, confident, and fashionable all season long.

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Fashion should be fun, empowering, and a reflection of who you are—no matter your body shape or size. However, with so many styles, cuts, and silhouettes available, it can sometimes feel overwhelming to choose the right outfit that makes you feel your best. The good news? Understanding your body shape and knowing how to dress for it can help you discover your personal style and build a wardrobe that flatters and celebrates your figure. Continue reading